Universal Analytics pasa a Public Beta .
The benefits of using Universal Analytics to businesses are:
- Understanding how customers interact with your businesses across many devices and touch-points,
- Insights into the performance of your mobile apps ,
- Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
- Improved latency on your site by reducing client-side demands.
For more information on Universal Analytics , visit help center and developer guides .