Si hace unos días os hablábamos de la iniciativa Analytics de Googe, Google Data Studio , hoy os contamos sobre Adobe Analytics
' Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence'
Tiene 3 planes:
Advanced machine learning and deep customer intelligence.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.