1. Prioritize your goals.

2. Recognize your non-negotiable criteria.

3. Utilize built-in tools first.

4. Clean data only.

5. Identify key metrics beforehand.

6. Start small – choose a few goals to focus on in the beginning, then add more.

7. Don’t ditch currently effective processes without reason.

8. Make the technology work for you, not the other way around.

9. Empower end users by simplifying the toolset and infrastructure.

10. Don’t just stop at a more intelligent business.